Audience
Insights

Dig deeper. Know more. Connect Better.

People change. Behaviours change. Trends and preferences change. So how do you connect and keep up with audiences in this context? You dig in.

At Make, we leverage our core understanding of youth to help determine what content will resonate and what messaging will work. Motivations, preferences, decision making factors, influencers, the song they can’t get out of their heads—we’ll help your brand uncover it, analyze it, and distill it for future use.

Your
Audience

values
motivations
behaviours
influencers
brands

Audience Research

Our research process combines quantitative precision with the qualitative richness of interviews. We translate our research into clear insights so you can make better-informed strategic decisions and more engaging content.

Audience research isn’t just getting the inside scoop on your target users, it’s a critical tool to building powerful creative that converts users.

We uncover what makes your audience tick through research, testing and data analysis.

Personas

Characters, Personas, Muses—their name might vary, but their purpose is clear. Personas crystallize your audience into succinct, memorable, relatable individuals that you can design content for.

They capture the multidimensional aspects of a user, the anxieties that influence their decision making, and the reasons they choose your brand over anyone else.

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